10 Simple Ways to Boost SEO on Your WordPress Website
There are many ways to bring traffic to your website, but search engine optimization (SEO) is one of the most effective. SEO is a collection of strategies and techniques designed to give your pages a higher score on search engine results. This increases the visibility of your website and can help you really stand out.
In addition, there are many easy ways to improve the SEO of your WordPress site, even if you are a beginner. In this publication, we will examine 13 techniques that you can use immediately.
1. Focus on quality content
When Google and other search engines create complex algorithms for ranking websites, their goal is to give the most relevant and useful websites a high score. The specific classification factors and their effects change over time, but this underlying theme remains constant. If you want to see success with your SEO efforts, you should focus on creating quality content rather than trying to fool the system.
2. Choose a good topic
Your topic is one of the most important decisions you will make for your WordPress website. It determines the look and design of your website, it can provide new functionality and it also plays a role in your SEO. For example, your topic may affect the speed of your website, which (as we have already discussed) is crucial. The way a theme was developed is also important, as clean code provides your website with the best option in SERPs.
3. Choose your hosting provider with care
We’re not just saying that because we’re a hosting company. We say it because it is true: the hosting provider you choose is essential for SEO.
Because Google takes into account the speed of website classification, a good host can help you reach the top of the SERP. Your host also affects your site downtime and the physical distance between servers and visitors, both ranking factors. Last but not least, as Google gives HTTPS sites a little boost, you will want that too. At DreamHost it’s free with all our plans.
If you have not yet created your website, you should choose a reliable host known for its excellence. Even for an existing website, you may want to consider changing the host if your current provider does not meet these criteria.
4. Use a dedicated SEO add-on
If you’re new to WordPress, you may not know the add-ons yet. These are small pieces of complementary software that you can install and add new features and functionality to your site. There is a supplement that will help your site do almost anything, including the highest rank in the search engines. In fact, there are many add-ons that have been specifically designed to improve the SEO of your site.
5. Change your structure of permanent connection
Persistent links are permanent URLs that point to individual posts, pages, and other content on your site. They are what people use to refer to and link to your site, and their appearance is important. Of course, the descriptive links that describe their content are easier for search engines to understand and tend to get a ranking boost.
6. Create a “sitemap”
A sitemap is a list of all the pages and other content on your site that is normally organized in a hierarchy. It’s a quick way to see how your site is presented and what it contains. While these site maps were designed to help users navigate the sites, their primary goal now is to submit the information to search engine robots (also known as crawlers).
7. Build your content around keywords
You’ve probably already found the concept of the keywords. These are short sentences that describe the topic of their content. For example, you can choose the keyword “simple recipes” for a blog entry that contains simple recipe options for beginners. This predicts that many people will enter the phrase into a search engine when searching for this type of publication.
8. Use header tags throughout their content
While a sitemap is useful to help search engine crawlers recognize the organization of your website, it does not help them understand individual content. You will need to use header tags for this. These are the formatting options that you can apply to the titles of the sections on the pages and publications.
9. Integrate useful internal and external links
Google and other search engines do not view your website as a vacuum. Instead, they look at how well they are connected, both internally and on other websites. The use of many links in their publications and pages tells crawlers how they relate to similar content. It also encourages other people to link to your website, which in turn tells search engines that your content is valuable.
10. Use a responsive design on your website
More people than ever use mobile devices to surf the Internet. This means that your website should look and function on every device type used by a visitor. You can guarantee this by following the Responsive Design Strategy. In other words, design your website to respond to and adapt to each user’s device.
SEO includes a wide range of strategies and techniques, so it can be a bit intimidating. Fortunately, it is not necessary for you to become an SEO expert, giving your site a higher ranking in the SERP. If you want to see results, all you have to do is follow a few simple tips.
Author Bio: Arif Zubayer is the Industry Marketing Manager at RegentSEO. He’s an expert in inbound marketing, content marketing, and lead generation. Arif Zubayer is a product manager at BookBub, working on Recommendations and related products.