What is the Difference Between UX and UI

User experience (UX) and user interface (UI) are often used interchangeably, but the two terms actually refer to two different aspects of the user’s interaction with a product.

What is UX?

UX (User Experience) is a broad concept that encompasses distinct elements. However, we may define it as every interaction an end-user has with a product.

A UX design agency focuses mainly on creating an enjoyable experience for the user. That involves everything from branding and marketing to usability and customer support. The user experience must be meaningful and, most importantly, meet the user’s needs. That is one of the most important aspects of UX design because the success of a product depends entirely on the value it represents to the user.

What Does a UX Designer Do?

Conduct In-Depth Research on the User and Their Needs

Why should a UX designer spend so much working out user expectations? Because they dictate the success of the product. When UX designer researches their user, they identify their needs, desires, and pain points. In other words, they decipher what the user expects from the product and become able to deliver the best design solutions aligned with the brand goals.

Develop a Design Strategy

Having gathered all the necessary information, a UX designer will begin building the design. Designers usually work with prototypes or wireframes to better convey their ideas to the team.

At this point, the team starts developing not only the structure of the product, defined by the UX designer but also the visual design.

Conduct a Usability Test

After finishing the product, the UX designer must test how real users interact with it. That helps the designer understand how well the product or service performs and check if there are any problems or flaws in the design.

What is UI?

User interface consists of the visual and interactive experience of the user with a digital product or service. That includes buttons, icons, fonts, and colour schemes. UI designers are, thus, responsible for the overall style of a product or service’s design.

UI design is what will make using a product or service attractive. A UI designer works out the best elements to create an intuitive interface. It is all about creating simple and appealing interactions for the users.

What Does a UI Designer Do?

Work on a Unique Visual Design

UI designers are in charge of creating an appealing and intuitive layout. They are equally responsible for selecting the best visual elements for the user interface, such as colours, fonts, clickable elements, and interactive components.

Create and Showcase a Brand Style

While prioritising usability, a UI designer must establish a brand style and make sure that the interface is aligned with the brand’s identity.

Provide a Good Responsive Design

UI designers look to make digital products or services accessible to as many devices as possible. To do that, they build flexible layouts that adjust to different screen sizes and resolutions.

Test the Final Work

As well as UX designers, UI professionals also build prototypes to test the interaction between the users and the platforms. That allows designers to see how their projects function in real-time with real clients.

The Difference Between UX and UI

These terms are employed interchangeably, but they are significantly different. User experience (UX) is an analytical field, whereas user interface (UI) consists of more creative tasks.

UX designers work on the information architecture and how the user interacts with a product or service before and after usage. In turn, UI designers make sure the design is interactive and intuitive, providing a pleasant visual experience.

How UX and UI Work Together

The success of a project depends simultaneously on good UX and UI design. If you fail to provide an enjoyable user experience, you risk losing the client’s attention due to the complexity of the product. But if you do not invest in a good interface and create an unappealing experience, you may lose the user as well.

We can say that a project starts with UX design because it is necessary to first lay the foundation, to complete the technical and analytical tasks that make up the structure of the product or service. UI design comes next, to ensure the user interface is easy to use and enjoyable.


The user experience is key to developing a successful product or service. And that depends largely and to the same extent on UX design and UI design.

A professional and dedicated agency can help you achieve the best results by providing highly competent and experienced UX and UI designers.

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