What Kind of Video Formats Does Instagram Accept

You can access a large, international audience of younger individuals each day by incorporating Instagram into your marketing strategy, and they want to view your video material.

You won’t be the only company using this social network to promote this demographic, so you’ll have to find a way to stand out.

Incorrectly formatting and uploading Instagram videos is one method that goes unnoticed. Because there is so much video material on Instagram, no one will waste their time watching a video that isn’t well-made.

So, to save time and money, get your Instagram video marketing campaign off to a good start with the best video solutions.

Video Format

A video format is a computer file format for storing digital video data. The video file format could be determined by looking at its extension, which is the final three letters of the file format name period. Because of their modest file sizes, MP4, FLV, and WMV are the most common formats for online video services.

Video Codec

A video codec compresses and decompresses a video to reduce file size during recording and playback. After that, the compressed video is saved in a file format. You’ve undoubtedly utilized codecs such as H.264, MPEG-4, and DivX.

Aspect Ratio

The video’s width about its height is referred to as the aspect ratio. The 4:3 aspect ratio, for example, signifies that the video is four units high and three teams wide. The 16:9 aspect ratio additionally indicates that your movie is 16 units tall and nine units wide. The aspect ratio has nothing to do with its actual dimensions.

Duration of the Video

The length of the video, measured in seconds or minutes, is, of course, the length of the video. Although you could publish a 2-3 minute video to your feed, most Instagram videos are brief.

Let’s look at the formatting requirements for each type of Instagram video now that we’ve addressed the basics of Instagram video format:

Videos in the News Feed

According to Meta Business, the below are the typical formatting criteria for in-feed Instagram videos:

  • MP4 or MOV is the preferred format.
  • 4:5 ratio
  • 30 frames per second or less Resolution: 1080 pixels
  • 1-60 minutes in length
  • 250MB is the maximum file size.

Although adding captions and sound to your videos is optional, Meta professionals highly recommend that you do so. Even though the default mute mode on videos in the feed is on, the first 10 seconds of the video are watched without sound, while the first 30 seconds are with sound.

Instagram Stories

An Instagram story can only be 15 seconds long. Even if the duration is limited, you may still utilize reports for marketing; be aware of the time constraints and produce short commercials that explain your goal fast (s).

Use stories as a teaser to pique people’s curiosity about your material before directing them to your website or blog to see more.

For Instagram Stories, Meta for Business suggests utilizing the following parameters.

  • MP4, MOV, or GIF are all acceptable formats.
  • Maximum file size: 250 MB
  • Each story should be 15 seconds long and have a resolution of at least 1080 × 1080 pixels.
  • 9:16 aspect ratio
  • The video options are H.264 compression, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps+.

Instagram Reels

Instagram Reels were launched in August 2020 and have quickly gained popularity among users. According to engagement statistics for in-feed videos and reels, customers pay 22 percent more attention to reels than standard videos. Several individuals utilize reels to build an audience since audience engagement is much higher than it is for ordinary in-feed videos.

Originally, reels were intended to compete with Tik Tok in traffic. You may use reels to tell your narrative, participate in popular contests, increase brand exposure, and execute innovative concepts.

The following are the general prerequisites for reels in Meta for Business:

  • MP4 and MOV are the most used video formats.
  • 4 GB of data
  • Time limit: up to 60 seconds
  • 9:16 ratio
  • H.264 compression and a fixed frame rate were used in the video.

What are the Best Dimensions and Aspect Ratios for Instagram Videos?

That is an excellent question. Let’s begin with the requirements that would be most useful for:

  • Instagram Stories IGTV videos
  • Live videos on Instagram.
  • It’s ideal to use an aspect ratio of 9:16 when uploading videos to Instagram, which looks like this:

You’ve undoubtedly observed that most smartphone screens are of this size. 1080px by 1920px is now the finest Instagram video size. In other words, your Instagram video should have a width of 1080 pixels and a height of 1920 pixels. This would give you the finest video quality.

What are the different lengths of Instagram videos?

Instagram videos come in various lengths for Feed posts, Stories, Live videos, and IGTV.

Here’s a quick breakdown of the different types of Instagram videos and their lengths:

  • The length of an Instagram feed video should be between 3 seconds and 1 minute.
  • Instagram Story Video Length: Each Story can be 15 seconds long.
  • The length of an IGTV video should be between 15 seconds and 10 minutes.
  • The length of an Instagram Live video can be up to 60 minutes.

If you upload a video to Instagram Stories longer than 15 seconds, the application would automatically split it into 15-second chunks.

This method, however, only operates for videos up to 60 seconds long because it only creates four 15-second segments. Furthermore, the 10-minute limit on IGTV is expected to change.

“Larger accounts and verified accounts can upload files up to 60 minutes long, but they must be uploaded from a computer,” Instagram states on IGTV.

Instagram and Facebook have in the past made new capabilities accessible to larger accounts and influencers before making them available to everybody.

Hopefully, all Instagram accounts will soon have the opportunity to upload lengthier videos.


Instagram is the ideal marketing medium for anybody trying to expand their brand and engage with a broad audience of young individuals; it’s perfect for attracting new consumers, reuniting with old ones, and retargeting users to increase sales.

This system also allows you to utilize video marketing in various ways. To reap the most significant benefits, we recommend combining in-feed videos, story videos, and video commercials.

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