Social Media Marketing – The Best Tools for Small Businesses

Social Media Marketing tools

Social media does open up platforms where businesses of all sizes can grow and reach customers worldwide. Casumo is an online casino in New Zealand, and it is an excellent example of companies that benefits from the expansion of social media marketing.

Three Must-Use Tools

As an owner of a small business, you have many things that take up your time, and learning how to use all of the different social media tools available to you is not one of them. And being able to pay someone else to navigate this might not be in your budget. So what can you do?

There are a couple of social media management tools that can help you keep track of the performance of all your profile engagements, including posts and ads across all platforms.

Here are three tools that we know will help you make smarter marketing decisions:


Hootsuite is one of the most popular social media management tools, trusted by over 15 million users.

It can best be described as a Swiss army knife for social media because it has so many facets. It lets you curate and plan your content, run ads on different platforms, track their performances by giving you data on your return on investment (ROI), and so much more.

Many small businesses like it because it has a free plan, but if you opt for the paid packages, the prices range from $29 to $599 for a monthly subscription.


Founded in 2011, Agorapulse is a social media management program that allows you to make more informed decisions on your engagement by monitoring all your platforms and planning content.

It was first made to run on Facebook but has grown in popularity over the years, and now it integrates all the top social media platforms.

When it comes to managing engagement, Agorapulse clearly shows you which mentions and comments require a response.

You also get competitor analysis and well-detailed reports that you can export to powerpoint with it.

It has a free plan, as well as paid packages that cost $79 or $159 per month, and it also has package options for enterprises.


Mailchimp is an email marketing and newsletter service that has been on the market since 2001. There are about 4 billion emails and newsletters sent out by Mailchimp each month, and all the nitty-gritty business is taken care of by the program.

It is a popular program and is well-suited for small businesses as it offers a free service plan and a very affordable rate for paid packages.


Social media management tools will save you a lot of time and help you stay on top of your customers and potential customers as you try to grow your business.

The great thing about a lot of the tools available on the market is that they have some form of free service, which is great for those companies that have tighter budgets.

Written by Arnaud Gilbert
Arnaud Gilbert is a technical writer and spent most of his time researching and writing about technical stuff. Its a hobby for Arnaud to write about the technological arena. He starts from basic and ends up giving you full knowledge about what he is writing. He writes well and his writings are also full of information and can clear the concept of any reader.