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THOROUGH ANALYSIS OF DOMAIN AUTHORITY: MOZ

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The domain authority of Moz is accessed more than a million times a year, millions of references on the Internet and has become a household name for search engine optimizes for a variety of applications. With the introduction of Moz’s new and significantly improved link index, we have recognized the ability to rethink domain authority with the same severity we had years ago (as we did a few years ago) marks the era of click-modeled keyword analysis.

One should know that domain authority does not cause ranking in searches. This cannot be considered as a ranking factor. Domain Authority predicts the probability that one domain will exceed another. Apart from this, its usefulness as a metric is largely related to this value. The correlation is directly proportional to domain authority while predicting rankings.

Moz’s domain authority scored ~ .12, about 6% more than its nearest rival (Ahrefs’ domain ranking). The domain authority achieved 35% more than CitationFlow and 18% better than TrustFlow. This is not surprising since the domain authority is trained in predicting rankings unlike the domain strength indicators of our competitors. It should not be taken as negative that our competitor’s domain strength measures are not so strongly correlated with the domain authority of Moz – it is just one example of the inherent differences between the measurements. However, if you want a metric that best predicts domain-level rankings, Domain Authority is that metric.

At first glance, the improvements the Domain Authority has made to the competition are truly disappointing. The truth is that we could easily increase the correlation further, but this would surpass and affect the secondary goal of domain authority.

The given below data shows the percentage of Domain Authority lost by each data sets.

Random domains: -6.1%

Using the same random domain search method, we used to collect comparative link statistics, I selected 1,000 domains, and we found that there was an average 6.1% decline in domain authority. It is important that webmasters recognize this, as this change is likely to affect most websites and should not be a problem.

Moz customers: -7.4%

Moz is immediately interested in the performance of our own customers in terms of random domains. On average, the authority of Moz client domains dropped by 7.4%. This comes very close to the random set of URLs, indicating that most Moz clients may not use techniques to overhaul DA.

Link Buyer: -15.9%

Surprisingly, link buyers lost only 15.9% of their domain authority. Looking back, that seems reasonable. First of all, we looked specifically at the link buyers of blog networks that contain less spam than many other techniques. Second, most paid sites for links also optimize the content of their website, which means that sites in Google are sometimes rated very well. Because the domain authority trains against the actual rankings, it can be assumed that the linker data set is not as affected as other techniques. The neural network learns that some spending habits actually work.

Comment by spammers: -34%

This is where the fun begins. The neural network behind Domain Authority was able to reduce the average AD of spammers by 34%. I was especially happy with this version because all kinds of link manipulations were handled by the domain authority. In my opinion, spam comments are no better than vandalism. Hopefully this will have a positive effect on reducing the number of spam comments – everything decides.

Link Sellers: -56%

At first, I was quite surprised that link providers lose an average of 56% of their domain authority. I knew that link sellers often participated in link schemes (usually by linking their own blogging networks to create DA) in order to apply higher prices. However, I did not think that link providers would be easier to identify because they did not explicitly optimize their own websites beyond links. As a result, link sellers tend to have a bloated profile, dummy link profiles, and fragile content, which means they have no rank on Google. If not rated, the neural network behind the domain authority will likely follow the trend. It will be interesting to see how the market will react to such a radical change of domain authority.

Your domain authority may drop a little, but also your competitors. For search engine optimizers, especially for consultants and agencies, that means a lot. Stocks of known link sellers are likely to drop significantly overnight. High DA connections become much rarer. The same goes for those trying to create private blogging networks (PBNs). Of course, the domain authority does not lead to a ranking, so it does not affect your current rank, but should provide consultants and agencies a much smarter measure of quality assessment.

Below highlighted changes can be done for Domain Authority:

• Compare the changes in your domain authority with your competitors. If you lose a lot more or increase significantly, this may indicate significant differences in your link profile.

• Compare changes in your domain authority over time. The new domain authority will also be updated in the past so you can track your DA. If your DA decreases over time, especially compared to your competitors, you will probably have to start contacting them.

• Evaluate the quality of links when you purchase deposit domains or bidding domains. If you want to buy out-of-date or auctioned domains, you now have a much more powerful quality assessment tool. Of course, DA should not be the main measure of the quality of a link or a domain, but it must absolutely appear in the toolbox of each webmaster.

An important philosophical change has emerged in Moz regarding domain authority. In the past, we thought it best to maintain static domain authority by rarely updating the model to allow users to compare apple-to-apple. Over time, however, this meant that the domain authority lost relevance. With the speed with which Google updates its results and algorithms, the new domain authority becomes more flexible as we provide new functionality, recycle more frequently, and respond to algorithmic changes. from Google.

 

Tags: Moz, Moz Update, Moz Update 2.0, Moz 2.0, Moz DA Update, Moz Domain Update

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